Marketing strategist + fractional marketing partner
I make marketing make sense for founders who don't yet need a full marketing team.
Combining strategic thinking, consumer psychology and hands-on execution to identify what actually moves the needle, and take it off your plate.
“The Friction Audit uncovered so much that I had completely overlooked. My leads have increased by 13% since implementing the fixes.”
— Melanie W“Ruby is excellent to work with. Her insights have been incredibly valuable.”
— Chris S“Had a great experience with the Friction Audit. Super valuable and indepth. ”
— James TYou don't need another marketing tactic. You need someone who knows what to do.
At a certain stage of business, marketing becomes a problem.
You've got a website. You're creating content. You're posting on social media. Maybe you're running ads. You might even be getting traffic and enquiries.
But you're not sure what's actually working.
So you try something else.
A new platform.
Another content strategy.
A different funnel.
More ads.
Another course telling you what you should be doing.
And suddenly, marketing is taking up far more time, money and headspace than it should.
That's where Well Found Co. comes in.
With over 7 years of marketing experience across strategy, content, SEO, performance marketing and conversion, I help you work out what actually deserves your attention, and then either give you the strategy to execute yourself or take the work off your plate.
I make marketing make sense.
Who I work with
Founders who have a business to run — and marketing they need to figure out.
Well Found Co. is for founders who have reached the point where marketing is too important to wing, but aren't at the stage where they need a full in-house marketing team.
You might be:
A service-based founder building a growing consultancy, agency or expert-led business
A coach, consultant, educator or personal brand turning expertise into a scalable business
A product or ecommerce founder ready to make marketing more commercially effective
A small business owner who knows marketing matters but doesn't know what to prioritise
A founder who's tired of trying tactics without knowing whether they're actually working
You don't need more people telling you to post more, create more content or be everywhere.
You need someone who can look at the whole picture and tell you:
What should we do?
Why should we do it?
What should we stop doing?
And where is the biggest opportunity right now?
Let’s work together
Ready to stop guessing your way to growth?
Let’s figure out what’s actually holding your business back, where the biggest opportunities are, and what you should focus on next. Fill out the form below to book your discovery call.