ABOUT WELL FOUND
I’m Ruby, a Growth & Marketing Strategist and the founder of Well Found. I work with coaches, consultants, creators and expert-led businesses to understand what’s really driving their growth, identify what’s holding them back and figure out what to do next.
I combine 7+ years of marketing experience with psychology, consumer behaviour and commercial thinking to look beyond surface-level metrics and find the opportunities that can actually move the business forward.
Because you’re the expert in what you do, you shouldn’t have to become an expert in growing the business around it, too.
Meet your STRATEGIST
Hi, I'm Ruby, the strategist behind Well Found.
I’m a Growth & Marketing Strategist, consumer psychology nerd and the person behind Well Found.
I work with coaches, consultants, creators and expert-led businesses to figure out what's actually driving their growth, what's getting in the way and what they should do next.
Because I've always been much more interested in the why than the “just do this”
Over the last 7+ years, I've worked across SEO, content, paid advertising, email, funnels, CRO, organic social, affiliate marketing and PR — across industries including fintech, SaaS and online businesses.
I've spent a lot of time inside businesses looking at the numbers, the customers, the campaigns and the marketing.
And eventually, I noticed something.
The businesses that struggled weren't necessarily the ones doing too little marketing.
Often, they were doing a lot.
They just weren't always sure what was actually moving the business forward.
They were creating more content.
Trying another platform.
Changing their website.
Running ads.
Launching something new.
Following what everyone else seemed to be doing.
But without stepping back and asking:
Is this actually the problem?
That's where my approach started to change.
I LOOK AT THE PEOPLE BEHIND THE NUMBERS.
I have a degree in Psychology and NLP training, and I've always been fascinated by what makes people think, choose and behave the way they do.
Marketing gave me one side of the picture.
Psychology gave me another.
And when you put the two together, something interesting happens.
You stop looking at a business purely through metrics and start asking:
Why are people behaving this way?
Why are they paying attention but not buying?
Why does one offer resonate and another doesn't?
Why does something that looks brilliant on paper fail to gain traction?
Why do people hesitate?
Why do customers choose one business over another?
Why does a business have an audience but struggle to turn that attention into revenue?
The numbers tell you what happened.
Psychology helps you explore why.
And strategy turns that understanding into what to do next.
“I wanted to create the kind of strategic support I think expert-led businesses are often missing. Because being brilliant at what you do and knowing how to grow a business around that expertise are two completely different jobs. A coach shouldn't have to become a full-time marketer. A consultant shouldn't have to spend their evenings researching competitors. A creator shouldn't have to become obsessed with algorithms. And an expert shouldn't have to make every growth decision alone. You focus on being the expert. I'll focus on figuring out how to grow the business around your expertise. That's the idea behind Well Found.”
— Ruby, Growth Marketing StrategistReady to understand what's holding your growth back?
Get in touch by filling out the form below. Tell me a little about your business and the challenge you're facing, and I'll get back to you with how Well Found could help you identify the right opportunities and decide what to focus on next.