find the friction limiting your growth
Identify the hidden behavioural and strategic barriers preventing customers from moving forward, and turn the findings into a clear plan for what to fix, test and prioritise next.
Investment: £1250 +VAT
The Friction Audit
Where consumer behaviour meets growth strategy.
The Friction Audit is a full-funnel diagnostic designed to identify where customers are getting stuck- and what your business should focus on next.
Using a structured assessment across 80 points and 8 areas of behavioural friction, I analyse how customers experience your marketing and move through your funnel, identifying the moments where uncertainty, effort, confusion or other barriers may be preventing them from taking the next step.
But the audit doesn't stop at identifying the problem.
The findings are translated into clear strategic priorities, giving you a focused plan for what to address, why it matters and where your attention should go first.
Your funnel is scored across each of the 8 friction points, creating an objective picture of its strengths and weaknesses. The lowest-scoring areas highlight where friction is most likely to be limiting progress — so you're not guessing what to prioritise.
The result
From insight to strategy.
Most audits tell you what's wrong.
The Friction Audit is designed to help you decide what to do next.
I combine a structured consumer behaviour assessment with strategic analysis to identify where your biggest opportunities lie and what should be prioritised first.
No generic advice. No overwhelming list of things to change.
Just a clear understanding of what's limiting progress, the opportunities worth focusing on and a strategic direction for moving forward.
WHAT IT INVOLVES
A full-funnel behavioural diagnosis and strategic roadmap.
The Friction Audit assesses your customer journey across 8 areas of behavioural friction, identifying where customers may be hesitating, dropping off or failing to move forward.
You receive:
A full scoring document detailing how the audit was conducted and how your funnel performs across each of the 8 friction points
A behavioural friction analysis identifying the moments, messages and journey stages most likely to be creating barriers for customers
Your top 3 strategic priorities, so you know where to focus your time and resources first
Clear recommendations and growth hypotheses outlining what could be improved and why
A prioritised action plan, helping you distinguish between immediate opportunities and longer-term strategic improvements
A 45-minute strategy walkthrough, where we discuss the findings, priorities and the most logical next steps for your business
The option to continue working together, translating the findings into experiments, optimisation and ongoing growth strategy
This is for you if...
You're investing in marketing but aren't confident you're focusing on the right growth opportunities
You have traffic, leads or customer interest, but too many people aren't progressing through the journey
Something feels like it's limiting growth, but you don't yet have a clear diagnosis of where the real problem is
You've tried individual tactics- more content, new campaigns, a redesign or additional ad spend- without understanding the wider system
You want to step back, understand what's actually happening and make smarter strategic decisions about what to do next
You want evidence you can use to prioritise action, rather than another generic list of marketing recommendations
From guesswork to strategic driection
Right now: you're responding to individual symptoms. Conversions are down, so you redesign the website. Traffic is slow, so you invest in more content. Sales dip, so you increase ad spend. But when you don't understand the underlying constraint, every solution is still a guess.
After the audit: you have a structured, evidence-led understanding of where behavioural friction is affecting your customer journey and which opportunities deserve your attention first. You'll know what to address now, what to test next and where not to waste your time.
No more reacting to isolated symptoms. A clearer diagnosis. Smarter priorities. A strategic direction you can build from.
What you walk away with
A clear, scored understanding of your funnel's behavioural strengths and weaknesses
Visibility into where customer momentum is breaking down
The 3 highest-priority opportunities for improvement
Clear recommendations and hypotheses for what to address or test
A strategic action plan for what to prioritise next
Greater confidence making growth decisions based on evidence rather than instinct
A clear path forward, whether you implement the strategy internally or continue working with Well Found
