find the HIDDEN friction that’s costing you sales

A full, psychologist-led audit of your funnel, messaging, and marketing, scored across 8 psychological friction points, with the exact, prioritised fixes to remove what's stopping people from buying.

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VIEW EXAMPLE AUDIT

  • "Ruby found three specific things on my checkout page I'd never have noticed on my own, and fixing them made an immediate difference."

    — Sarah, Wellness Coach

  • "Everything was explained clearly and I walked away with a plan of exactly what to do to improve my conversions"

    —Simona, Hormone Health Supplement

  • "Ruby picked up on things that I would have never realised on my own. A really valuable experience for any business owner"

    —Fiona, EFT Course Provider

  • "This made such a big difefrence to my ad campaign! I saw improved conversions within 1 week of implementing the fixes."

    —Sam, Producitivty App

my Psychology-led Approach

Most marketing advice focuses on what's visible: branding, content, consistency. I focus on what's invisible: the psychological reasons someone hesitates to say yes. I audit your funnel through the lens of human behaviour, not aesthetics, using real psychological training, not guesswork. I find the exact, specific points where your customer's subconscious feels unsafe to buy, points most marketing teams are never trained to see.

Because the fixes are precise, not a full rebrand or a new strategy, the impact is often immediate: safer to say yes means better-converting ads, landing pages, and retention, almost overnight.

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This is for you if...

  • You see visitors coming to your website, but the conversions aren’t there.

  • You have leads. But no buyers.

  • Your ads and content reach a lot of people. But none of them checkout.

  • You’ve tried all of the obvious fixes, and feel like something hidden is blocking you.

  • Your conversion rate is consistently low. Despite knowing that your product/offer is the best on the market.

  • Your competitors make it look easy. And you can’t pinpoint why.

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I’M NOT JUST A MARKETER…

I'm a trained psychologist and subconscious reprogramming practitioner. I look at your marketing from the angle of human behaviour, not aesthetics, not whether it'll go viral, not whether your branding is technically consistent.

I find the exact, specific moments where your customer's brain hesitates, the points most marketing teams are never trained to see, because they were never trained to look for them at all.

What actually happens during a Friction Audit?

  • A full audit of your funnel: messaging, website, ads, social content, and branding

  • Scored across 8 specific psychological friction points and turned into a visual tracking dashboard.

  • A clear picture of exactly what's working, and what isn't

  • The 3 highest-impact fixes, prioritised for your specific business

  • A 30-minute walkthrough call to talk through it together

  • Delivered in 5-7 days, for and investment of £1250

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Before you book

  • You will be given a full, intuitive audit dashboard that shows you EXACTLY where fixes need to be made.

    You will also get a 30-minute walkthrough call where we will go over everything together in detail. You can ask any questions that you have here.

  • I ask everyone to schedule a quick 10-minute chat before booking their friction audit. During the call, we can make sure that this is the right fit for you.

  • You don’t need to pay anything until after our initial discovery call. If this isn’t the right fit, we will find out in the call.

  • My inbox is always open to answer any questions that you might have after the audit.

    I also offer retainer consulting packages for clients who would like ongoing marketing support.

ready to find out exactly what’s costing you sales?

YES! BOOK MY DISCOVERY CALL