GROWTH MARKETING STRATEGIST FOR EXPERT-LED BUSINESSES.
Stop guessing. Start marketing strategically.
I help coaches, consultants, creators and expert-led businesses identify what's actually holding growth back, uncover their biggest marketing opportunities and build a clear strategy for what to do next.
7+ years marketing experience · Psychology degree · Growth & consumer behaviour.
Let’s figure out what your marketing actually needs.
Tell me a little about your business, marketing and what's currently happening. I'll review your answers before our call.
WHEN YOUR MARKETING FEELS HARDER THAN IT SHOULD
You don't need more marketing.
YOU NEED TO KNOW WHAT ACTUALLY MATTERS.
You can be brilliant at what you do and still struggle to know how to market it strategically.
Especially when you're the founder, coach, consultant or expert responsible for making all the decisions yourself.
You might be thinking…
“I don't know what to focus on.”
There are too many possible channels, tactics and opportunities, and no clear way to prioritise them.
“I'm doing marketing, but I'm not seeing enough return.”
You're generating attention, traffic or enquiries, but something isn't translating into revenue.
“I think I know what's wrong, but I'm not sure.”
You have a theory about what needs fixing, but you don't have the evidence to know whether it's actually the constraint.
“My marketing feels scattered.”
You're doing lots of things, but they don't feel connected to a bigger strategy.
“I know I need to grow, but I don't know what comes next.”
You've reached a new stage of business and the strategy that got you here isn't necessarily the strategy that will get you there.
This is the gap I help you solve.
I step back from the individual tactics and look at the bigger marketing picture, what's working, what's not, where customers are getting stuck, where the opportunities are and what deserves your attention next.
EXPERIENCE YOU CAN BUILD ON
Marketing strategy grounded in real-world experience.
I've spent the last 8 years working directly with founders and business owners to solve marketing and growth challenges, across established businesses, startups and everything in between.
I don't just understand marketing from the outside. I've built businesses myself, worked inside growing companies and helped more than 30 businesses identify opportunities, overcome growth challenges and scale.
30+
Businesses served
4
Startups personally founded
8 YEARS
Working directly with founders
Marketing expertise meets psychology.
With a degree in psychology and 8 years of hands-on marketing experience, I bring both sides of the equation to your strategy: understanding what your marketing is doing and why your customers are responding the way they do.
Here's what strategic marketing with me actually looks like.
I don't start with a list of tactics. I start with your business, your customers and what you're trying to achieve.
I'll look at the bigger picture of your marketing to understand what's working, what's getting in the way and where your biggest opportunities lie.
Then we'll build a strategy around what your business actually needs, not what the latest marketing trend says you should be doing.
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Who are you trying to reach? What do they want? What influences their decisions? And what might be stopping them from taking action?
Audience research · Customer behaviour · Customer journey · Market insights
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Make sure your marketing communicates why you, why this offer and why now, clearly enough for the right people to understand your value.
Positioning · Messaging · Differentiation · Brand proposition
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Look at what you're selling through the eyes of your customer. Is the value clear? Is the offer compelling? Is there unnecessary friction between interest and purchase?
Offer strategy · Value proposition · Pricing · Product / service structure
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Work out where your marketing has the greatest potential to create demand, generate leads and drive growth, and where you're currently wasting effort.
Content · SEO · Paid acquisition · Email · Social · Partnerships · Funnels
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Understand what happens between someone discovering your business and becoming a customer, and identify where you're losing momentum.
Customer journey · Website · Conversion · Funnels · Calls to action · Customer experience
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Bring everything together into a clear set of priorities so you know what to do, what to test and what to stop doing.
Strategic priorities · Growth opportunities · Marketing roadmap · 90-day action plan
The result isn't a longer marketing to-do list.
It's knowing exactly where to focus, and why.
Is this the right kind of marketing support for you?
Well Found is for expert-led businesses that have something worth growing, but want a clearer, more strategic approach to marketing.
This is probably a good fit if...
You know your business has potential, but growth feels harder than it should
You're doing marketing, but you're not sure what's actually working
You have too many possible things to work on
You're making marketing decisions yourself.
You want someone who can think strategically with you.
You're ready to invest in growth.
If you're looking for someone to tell you what to post, I'm probably not the right person.
If you're looking for someone to figure out what your marketing actually needs — we should talk.