Not every business needs the same depth of help. Some want to see exactly where their friction is. Others want a full strategy to implement themselves. Some want it handled entirely, with proof it's working every month.
Below are three ways to work with us, all grounded in the same question: what's actually stopping your customers from saying yes?
Find out exactly what's stopping your customers from saying yes, before you spend another pound guessing.
DELIVERED IN 5-7 DAYS
Most businesses don't know why their marketing isn't converting. They just know it isn't.
The Friction Audit is built for exactly that moment: when you want proof of what's actually wrong, not another opinion, before you commit to fixing it. A full behavioural score, not a gut feeling
Your marketing is assessed and scored across 8 core behavioural areas:
Consumer Understanding - how well your marketing reflects what your buyer actually believes, wants, and fears.
Emotional Resonance - whether your messaging creates real feeling, or just information.
Trust Signals - what's building credibility, and what's quietly undermining it.
Behavioural Friction - the specific psychological barriers stopping people from buying, beyond price.
Decision Simplicity - how easy, or exhausting, it is for someone to say yes.
Identity Alignment - whether your brand reflects who your customer wants to become.
Cognitive Load - how much mental effort it takes to understand your offer.
Journey Psychology - what your customer is thinking and feeling at every stage, from first impression to purchase.
Not a 40-page report you'll never open. A short, prioritised list of the three highest-impact changes for your specific business, ranked by the friction they're actually causing.
We talk through the findings together, so you leave with clarity, not just a document.
Who it's for
Businesses who want proof before committing to bigger spend.
Founders who suspect something's wrong but can't pinpoint what.
Anyone who wants an outside, evidence-based read on their marketing before changing anything.
Most clients start here. Once you can see exactly where the friction is, you'll know whether you want to fix it yourself with the Behavioural Blueprint, or have it built and run for you through the Partnership.
A complete strategy, built around exactly how your customers think, decide, and buy, ready for you to implement at your own pace.
Delivered in 14 days
The Blueprint is for businesses who already know they need a real strategy, not another tactic. It's everything we'd build if we were running your marketing ourselves, handed to you as a single, implementation-ready roadmap.
A full psychological profile of your ideal customer: their existing beliefs, motivations, emotional state, fears, and the future self they're trying to become. You'll finally know exactly who you're talking to.
An honest breakdown of what's really stopping people from buying, beyond price: decision fatigue, unclear value, lack of trust, too much effort, fear of choosing wrong, and more, specific to your business.
Not copy edits. Direction on how your messaging should reduce uncertainty, create curiosity, activate emotion, and answer the objections your customer isn't saying out loud.
What your buyer is thinking and feeling at every stage, from the first ad they see through to onboarding, so you know exactly where trust is won or lost.
Practical, ethical applications of behavioural economics, including framing, anchoring, defaults, and social proof, mapped to where they'll actually move the needle in your funnel.
Businesses ready to fix the strategy and implement it themselves.
Teams with the capacity to execute but not the time or training to diagnose the psychology first.
Anyone who wants a roadmap they own outright, with no ongoing retainer required.
You can run with the Blueprint entirely on your own. If you'd rather it was built and managed for you instead, with results tracked every month, that's exactly what the Partnership is for.
Book your free discovery call to see if the Blueprint is the right fit.
Your very own marketing psychology strategist.
Everything in the Blueprint, built and run for you, with proof it's working every single month.
£1200 per month
The Partnership is for businesses who don't just want the strategy, they want it handled. I implement the Blueprint across your marketing, test it against real behaviour, and show you the proof every month, not just the invoice.
Everything from your Behavioural Blueprint, built and applied across your marketing for you.
I will join your team as a fractional marketing strategist, available to answer questions, provide insights and have regular check-ins.
Not random A/B tests. Every test starts with a specific behavioural hypothesis, for example 'uncertainty is causing abandonment at checkout', and is designed to prove or disprove it.
Consistent, psychology-led messaging wherever your customer encounters your business, not just on the page you happened to update last.
Ongoing development of the credibility, social proof, and risk-reduction elements your Trust Architecture assessment identified as missing.
The same 8-area score from your Friction Audit, re-run every month, so you can watch your friction score improve in real time. This is your proof, not a promise.
Businesses who want it handled, not managed by them.
Anyone who wants ongoing, visible evidence that the work is paying off.
Businesses ready for a genuine strategic partner, not a freelancer executing tasks.
Book your free discovery call to see if the Partnership is right for you.
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