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Find out exactly what's stopping your customers from saying yes, before you spend another pound guessing.
DELIVERED IN 5-7 DAYS
Most businesses don't know why their marketing isn't converting. They just know it isn't.
The Friction Audit is built for exactly that moment: when you want proof of what's actually wrong, not another opinion, before you commit to fixing it. A full behavioural score, not a gut feeling
Your marketing is assessed and scored across 8 core behavioural areas:
Consumer Understanding - how well your marketing reflects what your buyer actually believes, wants, and fears.
Emotional Resonance - whether your messaging creates real feeling, or just information.
Trust Signals - what's building credibility, and what's quietly undermining it.
Behavioural Friction - the specific psychological barriers stopping people from buying, beyond price.
Decision Simplicity - how easy, or exhausting, it is for someone to say yes.
Identity Alignment - whether your brand reflects who your customer wants to become.
Cognitive Load - how much mental effort it takes to understand your offer.
Journey Psychology - what your customer is thinking and feeling at every stage, from first impression to purchase.
Not a 40-page report you'll never open. A short, prioritised list of the three highest-impact changes for your specific business, ranked by the friction they're actually causing.
We talk through the findings together, so you leave with clarity, not just a document.
Who it's for
Businesses who want proof before committing to bigger spend.
Founders who suspect something's wrong but can't pinpoint what.
Anyone who wants an outside, evidence-based read on their marketing before changing anything.
Most clients start here. Once you can see exactly where the friction is, you'll know whether you want to fix it yourself with the Behavioural Blueprint, or have it built and run for you through the Partnership.
Find out exactly what's stopping your customers from saying yes, before you spend another pound guessing.
DELIVERED IN 5-7 DAYS
Most businesses don't know why their marketing isn't converting. They just know it isn't.
The Friction Audit is built for exactly that moment: when you want proof of what's actually wrong, not another opinion, before you commit to fixing it. A full behavioural score, not a gut feeling
Your marketing is assessed and scored across 8 core behavioural areas:
Consumer Understanding - how well your marketing reflects what your buyer actually believes, wants, and fears.
Emotional Resonance - whether your messaging creates real feeling, or just information.
Trust Signals - what's building credibility, and what's quietly undermining it.
Behavioural Friction - the specific psychological barriers stopping people from buying, beyond price.
Decision Simplicity - how easy, or exhausting, it is for someone to say yes.
Identity Alignment - whether your brand reflects who your customer wants to become.
Cognitive Load - how much mental effort it takes to understand your offer.
Journey Psychology - what your customer is thinking and feeling at every stage, from first impression to purchase.
Not a 40-page report you'll never open. A short, prioritised list of the three highest-impact changes for your specific business, ranked by the friction they're actually causing.
We talk through the findings together, so you leave with clarity, not just a document.
Who it's for
Businesses who want proof before committing to bigger spend.
Founders who suspect something's wrong but can't pinpoint what.
Anyone who wants an outside, evidence-based read on their marketing before changing anything.
Most clients start here. Once you can see exactly where the friction is, you'll know whether you want to fix it yourself with the Behavioural Blueprint, or have it built and run for you through the Partnership.